A massive custom build car dealer CMS, involving more than 300 websites, 17 car brands and multiple portal designs, that I helped design and build in 2009, needed a design and functionality overhaul. Planning and implementing all front-end templates was my main task.

Responsibilities

• Complete redesign of all templates putting emphasis on certain key services and CTAs
• Rewrite all brand templates from ground up
• Build components ready for the front-end developers
• Build a responsive menu structure to support the 3 levels of pages
• Updating form designs by consolidating and cleaning up the old ones, to increase conversion rates on key services