In an industry where change and innovation is scarce, Danish start-up Printix was on a mission to replace traditional business print infrastructure with a cloud-based SaaS solution.
Printix was later acquired in 2021 for double digit USD million amount.
I was initially hired to give Printix's public website a make-over, but Printix was in dire need of UI, UX and templating experience, so I ended up focusing on redesigning all of their existing web applications:
The old client software installation process turned out to be one of the main causes for low conversion rates, and was therefor heavily improved focusing on giving the user clear indications of the process, remaining time and by adding a familiar app look'n'feel to the design.
The process of designing and implementing dashboards is often times challenging, because of the complexity and the many use-cases it has to cover.
This too was a great exercise in user-needs vs. actual available data and involved people from all areas of the company.
A common problem when designing applications that grow rapidly in complexity is to maintain a UI that is simple and easy on the eye.
I purposely kept the design very light with only a few colors while minimising the number of elements on each page to allow for an inevitable growing feature set.
Describing heavy technical concepts like virtual print environments in a UI eventually takes a lot of forms to tweak the many settings and options.
The forms were kept clean with scalabillity in mind and in the process I wrote a couple of custom components (fx. checkbox/switch) to improve the experience on mobile.
From the get-go we wanted the users to be able to access and manage their print environment from whatever device they prefer.
Therefor every single front-end component in this project was designed and implemented with responsiveness in mind - of course.
