Semler car dealerships

A massive custom build car dealership CMS, involving more than 300 websites, 17 car brands and multiple portal designs, needed a design and functionality overhaul. Planning and implementing all front-end templates was my main task.

Responsibilities

• Complete redesign of all templates putting emphasis on certain key services and CTAs
• Make things play nicely on mobile
• Rewrite all brand templates from ground up
• Build components ready for the front-end developers
• Build a responsive menu structure to support a 3 level menu hierarchy
• Updating form designs by consolidating and cleaning up the old ones, to increase conversion rates on key services